Post by account_disabled on Jan 9, 2024 6:33:04 GMT
2020 has become a year of great changes for the advertising industry. Digitalization has created a new scenario for brands , which today must build new relationships with their consumers. Confinement also brought new consumer habits among people, and many of them are here to stay. While digital content consumption has increased considerably during these months, consumers have also become more demanding, and are looking for brands to offer them premium experiences. To discover how brands can respond to the new challenges that digital poses to them, at MarketingDirecto.com we have spoken with Lutz Emmerich , Country Manager of Outbrain Spain , who has presented us, Native Awareness + , the latest Outbrain formats as a solution for advertisers who seek to generate awareness and increase impact in a scalable way in the online environment.
To begin, we wanted to know what the main trends and technologies that are transforming the industry today are; some trends that we have been able to discover at large events such as DMEXCO, which this Email Data year has surprised with its digital edition. “ This year's DMEXCO motto ' Attitude Matters ' fits quite well to summarize how brands are reacting to this year's turbulent events. #Stop hate for profit , Internet activism and various forms of dissemination of fake news on social media showed that no brand can exist outside of social movements and that brand safety must be taken more seriously than ever,” he commented. Emmerich on the great marketing fair. «Platforms that offer brand safety and performance will have an advantage in the coming years» “It should come as no surprise that social media is finally taking a small step toward creating safer spaces for advertisers.
But you must always keep in mind that within social networks there is a risk when it comes to user-generated content . Platforms that offer brand safety and performance will have an advantage in the coming years,” she commented. And, once again this year, Outbrain has been present at this great fair. This time with 6 presentations , including the world premiere of the Native Awareness + solution , a talk on brand suitability and two masterclasses , according to Emmerich. However, although for the expert the digital DMEXCO was a very ambitious project and had good acceptance and engagement with the platform , “the two days also demonstrated that the digital experience cannot replace the live event and meeting people. in the real world,” he points out. At MarketingDirecto.com we are also interested in the recent launch of the Native Awareness + solution.
To begin, we wanted to know what the main trends and technologies that are transforming the industry today are; some trends that we have been able to discover at large events such as DMEXCO, which this Email Data year has surprised with its digital edition. “ This year's DMEXCO motto ' Attitude Matters ' fits quite well to summarize how brands are reacting to this year's turbulent events. #Stop hate for profit , Internet activism and various forms of dissemination of fake news on social media showed that no brand can exist outside of social movements and that brand safety must be taken more seriously than ever,” he commented. Emmerich on the great marketing fair. «Platforms that offer brand safety and performance will have an advantage in the coming years» “It should come as no surprise that social media is finally taking a small step toward creating safer spaces for advertisers.
But you must always keep in mind that within social networks there is a risk when it comes to user-generated content . Platforms that offer brand safety and performance will have an advantage in the coming years,” she commented. And, once again this year, Outbrain has been present at this great fair. This time with 6 presentations , including the world premiere of the Native Awareness + solution , a talk on brand suitability and two masterclasses , according to Emmerich. However, although for the expert the digital DMEXCO was a very ambitious project and had good acceptance and engagement with the platform , “the two days also demonstrated that the digital experience cannot replace the live event and meeting people. in the real world,” he points out. At MarketingDirecto.com we are also interested in the recent launch of the Native Awareness + solution.